Built and scaled a new regional market into a multi-million-dollar revenue territory.
Career Highlights
Revenue growth, market expansion, and team leadership.
Expanded regional revenue year-over-year through new business, account growth, and partnerships.
Managed large sales teams responsible for the majority of company advertising revenue.
Supported annual revenue strategy through sales programs, forecasting, and team development.
Profile
Commercially-minded leader with a builder’s mindset.
I have built my career around taking unclear opportunities and turning them into scalable growth. That includes launching new territories, developing strategic partnerships, building sales infrastructure, leading teams, and creating market credibility with customers, partners, and executive stakeholders.
My background is rooted in media and advertising technology, but the through-line is broader: business development, market expansion, partnership strategy, team leadership, and revenue growth.
Experience
Built markets, teams, partnerships, and revenue organizations.
Senior Director of Sales, Rocky Mountain Region
Seedtag | 2024–Present
- Built a new territory from $0 to $2.5M in annual revenue within two years.
- Generated $1.4M in first-year revenue while exceeding quota.
- Expanded regional revenue 78% year-over-year through new business development, account expansion, and strategic partnership growth.
- Hired and managed a sales executive to expand market coverage and accelerate growth.
- Developed strategic partnerships with leading agencies and enterprise brands.
- Led company-wide growth initiatives in connected television, helping position the organization in a rapidly expanding market segment.
Senior Director of Partnership Development
Ventura Growth | 2023
- Helped grow monthly revenue from $1M to $2M through strategic publisher, agency, and brand partnerships.
- Created the company's sales infrastructure, including sales process, pipeline management, onboarding, and forecasting systems.
- Developed new business opportunities by leveraging executive relationships across agencies, brands, publishers, and technology partners.
- Established scalable processes that supported rapid organizational growth and future team expansion.
President | Executive Board
Las Vegas Innovation Marketing Association | 2021–Present
- Lead strategic direction, sponsorship growth, and member engagement for a 20-year-old professional organization serving the Las Vegas marketing community.
- Created and hosted the “What’s Happening in Marketing” podcast, featuring leaders from Nike, the NFL, NHL, Publicis, and other nationally recognized organizations.
- Developed relationships with technology and SaaS partners to create mutually beneficial growth opportunities for sponsors and members.
- Curated executive-level content and events that strengthened member engagement and maintained long-term organizational profitability.
Senior Director of Advertising
Las Vegas Review-Journal | 2018–2023
- Managed a team of 20+ sales professionals responsible for more than 75% of company advertising revenue.
- Drove digital revenue growth through product innovation, process improvements, and expanded data-driven solutions.
- Developed strategic partnerships across healthcare, entertainment, hospitality, automotive, real estate, and other key industries.
- Managed vendor relationships, product strategy, and business planning to maximize profitability and long-term revenue growth.
- Introduced new technologies, sales strategies, and operational improvements that resulted in 30% growth in digital revenue.
Senior Director of Sales and Strategy
The Denver Post | 2012–2018
- Progressed through multiple leadership roles after taking over the organization's lowest-performing territory.
- Led three managers and a team of 16 sales professionals responsible for significant revenue growth across multiple business units.
- Developed sales programs, forecasting models, and revenue strategies supporting a $30M annual business.
- Reversed a 12-month budget shortfall and consistently achieved 104% of annual revenue goals.
- Collaborated with technology and vendor partners to redesign revenue-generating platforms, contributing to 10% nationwide revenue growth.
Core Strengths
Where I create value.
Revenue Growth
Market Expansion
Business Development
Strategic Partnerships
Enterprise Sales
Go-To-Market Strategy
Team Leadership
Executive Presentations
Contract Negotiation
Sales Process Development
Forecasting
P&L Management
Education & Recognition
Background
AltMBA | The Marketing Seminar, 2018
BFA | University of Northern Colorado, 2007
Sales Director of the Year | The Denver Post, 2016
Gannett’s Got Talent, Top Presenter | 2009
Contact
Let’s connect.
Interested in growth leadership, strategic partnerships, market expansion, and business development opportunities.